It also offers its own editorial side and community features to make your music more discoverable.Īnd there are a host of other advantages, too: There are other ways to offer up downloads, but Bandcamp offers local currency support in many regions (so you get money in your native currency), it integrates well with social networks and search, it supports embeddable playback, and it has high-quality audio media file support. Spotify and Apple give you a vague impression of that with some interesting statistics, but they keep most of the interesting data for themselves - especially Spotify, which uses data and advertising for their primary business model. (There was a time when iTunes Music Store pushed the same aspect, but it no longer does.)Ĭrucially to our context here, this also means you have direct access to data about your fans and a direct line of communication - something iTunes badly lacked even before it went to a streaming model. So even when you’re streaming music on Bamdcamp, the services focuses on your collection as something you paid money to “buy” and retain. This may seem obvious, but very often artists and labels complain about “streaming” when what really irks them is rental or radio styles of music consumption instead of ownership. That includes owning downloads, but also physical goods like vinyl records and cassettes, each of which have their own loyal following on the platform. Everything you see has that ownership model at its center - pay once, and music is added to your collection. Here’s how to make that work for your own music - and partly by listening as well as publishing.īandcamp remains the one genre-independent international music store that’s still built largely around music ownership rather than music rental. The reason some people are raving about Bandcamp as a last download holdout is also because they’ve figured out how to make the platform work as an ecosystem. So how do you get some of the joy back in music - and make your releases healthier? It’s not enough just to upload a release to Bandcamp and wait. And meanwhile, you wonder if anyone is listening to your tracks. You get a sinking feeling every time you load up Spotify and there’s some weird playlist of unrelated music. You’ve heard the sad stories of streaming revenue. Here’s a complete set of power instructions for de-tangling its interface and finding love as a producer.
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